A station dedicated to the dance community may seem like a niche genre radio project without much reach, but with between 5% and 9% of the UK population participating in some form of dance on a semi-regular basis, around 13 million people interested in dance shows on television like the BBC's "Strictly Come Dancing", the huge popularity of dance-based stage shows such as Riverdance and Burn the Floor, and after nearly 18 months of not being able to interact with people in person, dance is a huge hot topic.
Jivebeat Radio is relatively new and spent the first 12 months of its existence concentrating on keeping one specific part of the dance community together, but as the pandemic season wanes it is time for us to find our place in the market and expand the station the way it was destined to grow.
Our overheads are low and we are happy to pass that saving on to our advertisers. We will post some example costs soon but in the meantime please contact us for details.
If you would like to discuss recording an advert please contact our sister company The Lacuna Works.
People from all ages, backgrounds, ethnicities, and social sectors participate in dance relatively equally. Some dance styles are more popular amongst people from higher earling backgrounds whilst other dance styles are more popular amongst lower earners, and so overall the broader dance demographic is extremely representative of society as a whole.
Dancers are more likely to have an interest in:
Advertising that is targeted at a broad range of people will work best on Jivebeat Radio.
Demographic information source: Arts Council England.
When we are all able to meet again in person, come and join us at Tangosynthesis for dancing, music, and some much needed social interaction.